Online marketing is essential for builders in today’s highly mobile, digital environment. When customers are ready to research products, they turn to the Internet before they turn anywhere else. Online marketing helps you to establish your brand, advertise promotions, and allow potential customers to get a peek at what makes your company special.

An attractive online presence is an incredibly helpful asset for any building or construction company. Here are five marketing tips for builders.

Online Marketing Basics

1. Improve Your SEO

In order to reach the most potential customers, your online content should be search engine optimised. Use keyword research to find the keywords that will attract the right traffic to your website, and then make sure you’re using those keywords on your web pages, landing pages, blog posts, and social media posts.

Local keywords are important for builders, since you often focus on a limited geographical area. For example, you may consider writing blog content that features building projects in your area.

2. Post Regularly to Your Blog

Research shows that business blogs that publish new content on a regular basis gain more traffic than those that post less frequently. Many businesses find it helpful to create an editorial calendar with blog post topics, titles, keywords, and deadlines for each of their blog posts. Editorial calendars can also help you to time blog posts to highlight specific promotions, events, or developments. You may even consider writing about your ISO compliance, reminding readers of the great benefits that come from working with builders that have attained certification.

3. Create Social Media Accounts

Posting links to your blog posts and web pages on social media is a great way to direct traffic back to your website. There are so many social media platforms out there today, so it’s not practical to try to maintain accounts on all of them. Be discriminating in your choices of social media; find out where your customers are mostly likely to be and cater to them there.

4. Revisit Your Online Marketing Regularly

Nothing changes quite so quickly as the Internet, so you’ll probably have to make changes to your online marketing on a regular basis. For example, Google is currently ranking long-form articles higher than shorter ones, so marketers are writing long blog posts to improve their rankings. But this hasn’t always been the case, and it probably won’t remain the standard forever. 

In order to keep up with the changes in online marketing, put someone in charge of your online marketing who can track the trends and make necessary adjustments. It’s not difficult to manage online marketing, but it does require attention and resources.

5. Promote Your ISO Certification

Compliance definitely sets you up for success. It helps you to streamline your organisation, receive certification required for some tenders, and sets you apart from your competition. But did you know that it can also help you with your online marketing?

When you reach compliance, you have something special to share in your online marketing. Compliance sets you apart from other builders in important ways. 

ISO certification gives you plenty of material to write about for your business blog and other content. You can explain the standards, talk about changes your business has made in order to comply with them, and reassure customers that they’ll be the beneficiaries of your dedication to excellence when they work with you.

In short, ISO compliance shows an unmatched commitment to your product, your customers, and your employees, and this is certainly something to show off.