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Knowledge

24 July 2017
Quality Management

5 Simple Ways to Grow Your Trade Business

Growing your business in the building and construction industry isn’t always easy. Let’s look at five quick ways you can win more work. 

 

1. Improve Your Internet Presence

More than 80 per cent of website traffic comes from search engines. If a potential client searches online for a builder in your area, you want your website to appear front and centre. If it doesn’t, you’ll lose out to competitors who have dedicated resources to digital marketing.

You can improve your internet presence by using target keywords in your content, publishing blog articles on a regular basis, and keeping your website information up-to-date.

 

2. Hire the Best

A growing trade business needs employees who can grow into reliable leaders. Hire the best up and comers and don’t be afraid to delegate important responsibilities. Look for people who pay attention to details, treat clients respectfully, and follow up on tasks whether they’re large or small.

 

3. Plan for Sustained Growth

One of the most difficult aspects of the construction business is keeping the pipeline full while delivering your best work on current projects. Tackle this by holding strategic planning sessions every 6 months or so. You’ll need to hold smaller goal-tracking meetings more frequently, but these strategic planning sessions will help you to stay focussed on long-term sustained growth.

 

4. Diversify Your Services

If you’ve worked exclusively in one building sector in the past, consider diversifying your services. For example, a company that has traditionally built private commercial buildings could tender for public projects like schools or government buildings. The shift doesn’t need to be this massive, but looking beyond your current services will open up more opportunities.

 

5. Grow Your Business Through Compliance

Compliance with industry standards helps your business in several ways, like improving efficiency, reducing operating costs, giving your clients confidence in your business, minimising financial and legal risk, and qualifying you for more projects. To get started on growing your business through compliance, get in touch with us today.

 

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